Business E-Front

ASHI selects Business E-Front to promote its brand and products having higher sales through their retailers

ASHI is one of the premier diamond Jewelry manufacturers, servicing the independent Jewelers in North America. ASHI has been known for providing the best quality Diamonds and Jewelry products and also at the same time for their customer centricity and highest levels of services.

The need of the hour

What ASHI needed was a solution to communicate marketing ideas and product information from ASHI to their retailers. ASHI needed an effective online solution for all their retailers to showcase a specific product range, having higher sales.

The solution offered

After close observation of the nature of ASHI’s business, Avalon Solution came to know about the varied functionalities needed to achieve its client’s objectives.

Therefore the solution developed consisted of 3 different and unique portals:

B2CC – This portal was provided to retailers of ASHI, with brand- and strategic-content controlled centrally by ASHI. Individual retailers were provided the ability to showcase their own business specific information such as logo, contacts, marked-up prices, and above all discounts and promotions, if needed to be highlighted.

B2C – This is a brand portal, which allows consumers to find their nearest retailer and portray generic information about ASHI.

B2B – This portal was aimed at being used by retailers to manage their own portals, at the same time it could be used to place orders internally from retailers to ASHI.

Business Benefits:

• This solution proves to be successful in accommodating the needs of communicating marketing ideas and product information from ASHI to consumers through their retailers.


• Every individual retailer is provided with their own web portal. This added to more accessibility, connectivity and efficiency online.


• Every retailer’s portal has a similar feel; however it is branded with their own Company name, logo and business specific information, therefore the result - creating a unique brand identity everywhere.


• Retailers were provided with access to their very own admin section to manage and update their localize business specific details.


• ASHI is now in a position to update or change information centrally to communicate promotions, new arrivals or change or remove any content on all the portals.


• The central portal, which can be used for branding, now was available with ‘Locate Store’ functionality to find a nearest retailer.


• This solution also comes with an E-Commerce cart, powered with SSL security, which enhances the use of new ways of conducting your business and at the same time present’s unique opportunities to those who are willing to adapt to these changes.


• This solution is mobile ready and works on multiple smart-phone platforms including Apple i-Phones, Google Android, BlackBerry, Windows Mobile and Symbian.

Technology Benefits:

• Rapid and efficient additions to more store fronts.


• Excellent ability to centrally manage the product database and feed multiple retailers with the same data.



With unlimited customization capabilities, simplified content management system and a fully integrated backend infrastructure, ASHI has been successful in establishing online presence through their retailers.

Avalon has provided solutions to ASHI and they learnt about consumer needs and apart from which, they have also established better interaction with their retailers too.

Business E-Store

ASHI is one of the premier diamond Jewelry manufacturers, servicing the independent Jewelers in North America. ASHI has been known for providing the best quality Diamonds and Jewelry products and also at the same time for their customer centricity and highest levels of services.

The problem area

ASHI has a network of Jewelry retailers across the United States. Retailers of ASHI are missing the Ecommerce market, which in turn ASHI is also missing sales. ASHI was in need of an impeccable B2C solution for their their retailers.

The need of the hour

A solution that would help ASHI to launch products and get up-front though their retailers to easily reach their consumers. Also, they needed a solution that could offer minimal centralized administration for ASHI and localized administration for their retailers. ASHI needed an impeccable B2C solution for their retailers.

The solution offered

• This solution offered ASHI with the ability to setup independent websites for their Jewelry retailers. Along with the independent web presence, content is also provided from ASHI.


• Our portal solution helped ASHI to launch products and get up-front through their retailers, to easily reach consumers.


• Our solutions facilitated ASHI to centrally control product feeds.


• Web portals provided to retailers came with the power of customization according to the individual needs.


• The admin section supported varying needs of retailers, such as managing their portal and if required change the look and design as well. The admin section offered managing company information, product and pricing, template customization, theme management, shopping cart, promotional email marketing, product feeds, category management, customer management, mobile website management and search engine optimization (SEO) as well.


• Also, integrated inventory upload module enabled retailers to showcase their own products of different brands on their portal.


• This solution facilitated retailers with the capability of receiving product feeds from more than one manufacturer.


• This solution also comes with an E-Commerce cart, powered with SSL security, which enhances the use of new ways of conducting your business and at the same time present’s unique opportunities to those who are willing to adapt to these changes.


• This solution is mobile ready and works on multiple smart-phone platforms including Apple i-Phones, Google Android, BlackBerry, Windows Mobile and Symbian.

Technology Benefits:

• Rapid and efficient addition of more store fronts.


• Centralized control on product feeds.

Business E-Connect

ASHI is one of the premier diamond Jewelry manufacturers, servicing the independent Jewelers in North America. ASHI has been known for providing the best quality Diamonds and Jewelry products and also at the same time for their customer centricity and highest levels of services.

The problem area

ASHI has a network of Jewelry retailers across the United States. ASHI was in need of an impeccable B2B solution to perform online transactions between them and their retailers.

The need of the hour

ASHI needed a portal, which could establish better business relations between ASHI and their retailers to achieve better business interaction. ASHI needed a portal to interact with their retailers to conduct business activities in an efficient and effective ways and establish better relations with their retailers.

Solution

After close observation on ASHI’s requirements, Avalon found that ASHI needed a portal which would help in fulfilling the needs of their retailers to perform business activities in an efficient and effective way.

Therefore, we provided ASHI with a powerful B2B portal, which included standard B2B features such as product catalogues, place and track orders and reporting system. Also this B2B portal is powered with a powerful ‘My Store Front’ feature for retailers to showcases stocks from ASHI, but it was branded with business specific information’s such as logo, name and marked up prices of retailers. This B2B application proved to be very successful for ASHI, which increased and simplified business activities conducted between them and their retailers.

Our solution benefitted ASHI in the following ways:

• Powerful ordering system for retailers of ASHI to place orders instantly.


• Versatile reporting system for retailers to keep track of all the transactions.


• This portal is also powered with the ability to provide website for retailers to showcases stocks from ASHI.


• ASHI benefitted in lowering operational cost, therefore increase in productivity.


• ASHI was successful in providing better reputation to their business.


• B2B portal helped in projecting a larger picture of their organization.


• Also the portal helped in reducing the time cycle by aiding the customers to choose the products from B2B portal online and send their purchase orders instantly.